Category Archives: Logo design

Strolling through the mall one day . . .

I’m on my way to Chico’s, my wife’s favorite store, to pick up a gift, and along the way I’m noticing signage. Walk with me. Below is Chico’s. One typeface simply set, the perfect logotype. No graphics, boxes, borders, shadows, … Continue reading

Posted in Branding, Critique, Design, Logo design | 42 Comments