Comments on: Too many messages

By: anthony

anthony — Wed, 06 Oct 2010 00:30:25 +0000

Perfect! I think you hit the idea and communicate the message, and the only way to go deeper is with a paragraph. Maybe a byline if they want to add some explanatory text, but I would say this is a job well executed. Did they use your idea?

By: lucie Cooper

lucie Cooper — Thu, 16 Sep 2010 23:05:19 +0000

I work in an in-house corporate design team. We’ve recently been given an anniversary image along similar lines, and have had real difficulty using it in conjunction with the corporate logo. I wondered if you had done any mock-ups that show how this image can be used in the ways that you suggest (i.e., on headed paper, banners, etc.) without overpowering or competing with the corporate logo. Our corporate logo uses a stylized flower, and the 0 in the anniversary uses a photographic flower, so it is both repetitive and jarring! Any suggestions? Or perhaps an article on using multiple logos…?

By: cathy

cathy — Tue, 10 Aug 2010 13:26:31 +0000

I like the wheel idea. I agree with the others that the font needs to be different to work with the wheels. I recommend an “old” antique font to support the longevity and history of the 100 years and support the style of the first wheel at the same time . . . try Rosewood or Playbill font.

By: Randy Martin

Randy Martin — Tue, 10 Aug 2010 02:12:41 +0000

Some of us remember Mary Wells.

Nice job.

By: Carina Marano

Carina Marano — Fri, 06 Aug 2010 05:49:18 +0000

I think a lot of people are looking at this as a finished, stand-alone design. And from what I gather, it’s meant to be a design element added to the existing or new material. Like @Bern said, having the image of the man and woman, etc. And then somewhere in there having 100 years. Because what @Pam said is true — 100 years really only works on its own when someone’s reading it on the lot. And as far as what @Aniko said, I believe this is not meant to stand the test of time but last maybe for a year.

By: Maryellen Carew

Maryellen Carew — Tue, 03 Aug 2010 13:18:46 +0000

Really love this exchange of ideas. I’m a believer that there are lots of great solutions, but that there’s no “one right answer” in design. Thanks, John, for sharing your in-process ideas. And thanks to all the comment-makers, too.

By: Greg M.

Greg M. — Tue, 03 Aug 2010 12:15:06 +0000

How about something with a crank and a keypad that says, “100 years and we’re just getting started”

By: Will Cruz

Will Cruz — Tue, 03 Aug 2010 02:49:53 +0000

I like the concept. As an alternative, I was wondering if the company has a logo that can be used as a symbol of integrity and trust. Maybe have the words: Trusted 100 years.

By: Nora

Nora — Mon, 02 Aug 2010 21:46:41 +0000

John, I think it’s terrific. Hope the company goes for it. P.S. to others: John states right in his explanation that the image “needs refinement.”

By: David

David — Mon, 02 Aug 2010 21:12:07 +0000

After leaving a comment earlier I found myself still mulling over the proposed solution — then I happened to come across this:

http://www.behance.net/gallery/Designmonat-Graz–2010/572703

Use not one but several banners with a motif that spreads the message and graphics across several banners — then have the central graphic be a part of widow and showroom displays and literature. Something very attractive, not unlike what is shown in the site above about Graz. Let art that is attractive attract, and forget about making it relate to automotive. Let the liveliness of the art be the reflection of resilience — 100 years speaks to commitment and integrity, and it needs no further help.