<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: What do you know that you don&#8217;t know you know?</title>
	<atom:link href="http://www.mcwade.com/DesignTalk/2009/12/what-do-you-know-that-you-dont-know-you-know/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.mcwade.com/DesignTalk/2009/12/what-do-you-know-that-you-dont-know-you-know/</link>
	<description>Before &#38; After&#039;s creative director John McWade&#039;s conversations with subscribers</description>
	<lastBuildDate>Sat, 31 Jul 2010 16:50:15 -0500</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
	<item>
		<title>By: Hilmi Hamdan</title>
		<link>http://www.mcwade.com/DesignTalk/2009/12/what-do-you-know-that-you-dont-know-you-know/comment-page-5/#comment-2571</link>
		<dc:creator>Hilmi Hamdan</dc:creator>
		<pubDate>Fri, 05 Mar 2010 07:24:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.mcwade.com/DesignTalk/?p=2702#comment-2571</guid>
		<description>Well I always believe you&#039;re only as strong as your fundamentals.

Basically, when I know how I want something, but not exactly, I go back to basic and do it step by step. What&#039;s the message, what&#039;s the feel, grid? Then colors, other elements. Once I get a prototype, I can see how it&#039;s different from what I really want, so it&#039;s only a matter of slight adjustments.

It feels nice when things sound complicated, makes us feel big, but really, keeping things simple works best.

I like inspiration too; it&#039;s worthwhile to spend some time each day looking at good stuff, listening to music. Then listen to the same music when I&#039;m doing work; it triggers the subconscious memory.</description>
		<content:encoded><![CDATA[<p>Well I always believe you&#8217;re only as strong as your fundamentals.</p>
<p>Basically, when I know how I want something, but not exactly, I go back to basic and do it step by step. What&#8217;s the message, what&#8217;s the feel, grid? Then colors, other elements. Once I get a prototype, I can see how it&#8217;s different from what I really want, so it&#8217;s only a matter of slight adjustments.</p>
<p>It feels nice when things sound complicated, makes us feel big, but really, keeping things simple works best.</p>
<p>I like inspiration too; it&#8217;s worthwhile to spend some time each day looking at good stuff, listening to music. Then listen to the same music when I&#8217;m doing work; it triggers the subconscious memory.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Shakeel Talat</title>
		<link>http://www.mcwade.com/DesignTalk/2009/12/what-do-you-know-that-you-dont-know-you-know/comment-page-5/#comment-2550</link>
		<dc:creator>Shakeel Talat</dc:creator>
		<pubDate>Thu, 04 Mar 2010 10:54:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.mcwade.com/DesignTalk/?p=2702#comment-2550</guid>
		<description>John-

Knowing full details of the final outcome is essential to make inspirational designs. There should be clear message. 

Knowing is learning itself. The more we know, the more we learn, and the more we&#039;re able to produce much better things.</description>
		<content:encoded><![CDATA[<p>John-</p>
<p>Knowing full details of the final outcome is essential to make inspirational designs. There should be clear message. </p>
<p>Knowing is learning itself. The more we know, the more we learn, and the more we&#8217;re able to produce much better things.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: meta antolin</title>
		<link>http://www.mcwade.com/DesignTalk/2009/12/what-do-you-know-that-you-dont-know-you-know/comment-page-5/#comment-2545</link>
		<dc:creator>meta antolin</dc:creator>
		<pubDate>Thu, 04 Mar 2010 04:45:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.mcwade.com/DesignTalk/?p=2702#comment-2545</guid>
		<description>It&#039;s funny. When I design under my own name, it seems to me that the ownership of the work gives me more creative energy, willpower, willingness to experiment, and success. By success, I mean happy client, effective message, and inspired design/illustration, not to mention accolades from colleagues, and better yet, client referrals.

When I design for other companies and my name won&#039;t appear on the project or be associated with it, the pressure to produce something overtakes the pleasure of producing it. That&#039;s when I go into default mode and use my years of experience to produce something, if not inspired (which I prefer), competent and good.

I went into my kid&#039;s grade 5 class last week and taught a class on logo design. Went through the steps that I use to come up with concepts for logos; walked the kids through them; we designed a logo representing their teacher, and then (and I&#039;m not sure WHAT I was thinking, other than I wasn&#039;t quite sure they were listening) I said that if they sketch them out for me, I will illustrate them for them on the computer. Three days later, my son came home with 25 sketches of logos, each kid representing him or herself or their cafe. And the logos are great!
I figure if grade 5 students can design logos from one lesson, maybe I do know a thing or two about what I do for a living.

The easiest way to find out what you know that you didn&#039;t know you knew is try teaching it to someone else. I recommend 5th graders.</description>
		<content:encoded><![CDATA[<p>It&#8217;s funny. When I design under my own name, it seems to me that the ownership of the work gives me more creative energy, willpower, willingness to experiment, and success. By success, I mean happy client, effective message, and inspired design/illustration, not to mention accolades from colleagues, and better yet, client referrals.</p>
<p>When I design for other companies and my name won&#8217;t appear on the project or be associated with it, the pressure to produce something overtakes the pleasure of producing it. That&#8217;s when I go into default mode and use my years of experience to produce something, if not inspired (which I prefer), competent and good.</p>
<p>I went into my kid&#8217;s grade 5 class last week and taught a class on logo design. Went through the steps that I use to come up with concepts for logos; walked the kids through them; we designed a logo representing their teacher, and then (and I&#8217;m not sure WHAT I was thinking, other than I wasn&#8217;t quite sure they were listening) I said that if they sketch them out for me, I will illustrate them for them on the computer. Three days later, my son came home with 25 sketches of logos, each kid representing him or herself or their cafe. And the logos are great!<br />
I figure if grade 5 students can design logos from one lesson, maybe I do know a thing or two about what I do for a living.</p>
<p>The easiest way to find out what you know that you didn&#8217;t know you knew is try teaching it to someone else. I recommend 5th graders.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Sally</title>
		<link>http://www.mcwade.com/DesignTalk/2009/12/what-do-you-know-that-you-dont-know-you-know/comment-page-5/#comment-2527</link>
		<dc:creator>Sally</dc:creator>
		<pubDate>Thu, 25 Feb 2010 05:45:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.mcwade.com/DesignTalk/?p=2702#comment-2527</guid>
		<description>I am constantly collecting things that inspire me -- be they printed brochures, free postcards or links to cool websites. I find they all help me develop new ideas, challenge me to look at something differently, and give me new directions I might never have though of.  I particularly love seeing where other people&#039;s recommendations on blogs and websites take me that I may never have stumbled across otherwise. That&#039;s how I found Before &amp; After, believe it or not!

Alternatively if in doubt, Google it and see what others say/think!</description>
		<content:encoded><![CDATA[<p>I am constantly collecting things that inspire me &#8212; be they printed brochures, free postcards or links to cool websites. I find they all help me develop new ideas, challenge me to look at something differently, and give me new directions I might never have though of.  I particularly love seeing where other people&#8217;s recommendations on blogs and websites take me that I may never have stumbled across otherwise. That&#8217;s how I found Before &#038; After, believe it or not!</p>
<p>Alternatively if in doubt, Google it and see what others say/think!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Karen</title>
		<link>http://www.mcwade.com/DesignTalk/2009/12/what-do-you-know-that-you-dont-know-you-know/comment-page-5/#comment-2517</link>
		<dc:creator>Karen</dc:creator>
		<pubDate>Mon, 08 Feb 2010 16:34:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.mcwade.com/DesignTalk/?p=2702#comment-2517</guid>
		<description>These are wonderful ideas.  I found this book to help break a block and wanted to share it:  &lt;a href=&quot;http://search.barnesandnoble.com/New-Creative-Artist/Nita-Leland/e/9781581807561/?itm=1&amp;USRI=The+New+Creative+Artist&quot; rel=&quot;nofollow&quot;&gt;The New Creative Artist&lt;/a&gt;.  It has a ton of crazy ways to start the day -- like putting a pencil in both hands and drawing.  Or wadding up your paper.  I personally like to draw with crayons sometimes just to break the ice, like a kid, just doodle.  Soon I start doodling in the direction of my objective.

I am currently studying pro photography, and illustration.  I have used some graphic design in Web work and hope to add that to my skills.  

And -- I pray a lot too, Michaela : )  You never know what&#039;s comin&#039; next!  He is the best designer of all.

Thanks for sharing.</description>
		<content:encoded><![CDATA[<p>These are wonderful ideas.  I found this book to help break a block and wanted to share it:  <a href="http://search.barnesandnoble.com/New-Creative-Artist/Nita-Leland/e/9781581807561/?itm=1&amp;USRI=The+New+Creative+Artist" rel="nofollow">The New Creative Artist</a>.  It has a ton of crazy ways to start the day &#8212; like putting a pencil in both hands and drawing.  Or wadding up your paper.  I personally like to draw with crayons sometimes just to break the ice, like a kid, just doodle.  Soon I start doodling in the direction of my objective.</p>
<p>I am currently studying pro photography, and illustration.  I have used some graphic design in Web work and hope to add that to my skills.  </p>
<p>And &#8212; I pray a lot too, Michaela : )  You never know what&#8217;s comin&#8217; next!  He is the best designer of all.</p>
<p>Thanks for sharing.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Chris May</title>
		<link>http://www.mcwade.com/DesignTalk/2009/12/what-do-you-know-that-you-dont-know-you-know/comment-page-4/#comment-2474</link>
		<dc:creator>Chris May</dc:creator>
		<pubDate>Thu, 14 Jan 2010 13:51:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.mcwade.com/DesignTalk/?p=2702#comment-2474</guid>
		<description>When I come across a design challenge, I have three things I try. Sometimes none of them work, but I look forward to finding out what others do.

1) I try to figure out what the three top priorities of the piece, as well as the design, should be.

B) I think about the audience. What will they be doing, thinking, or expecting, and how can I leverage that to aid the design.

iii) I try to develop a story in my head about what the piece is trying to communicate, and think about how to tell the story in an engaging and visual way.</description>
		<content:encoded><![CDATA[<p>When I come across a design challenge, I have three things I try. Sometimes none of them work, but I look forward to finding out what others do.</p>
<p>1) I try to figure out what the three top priorities of the piece, as well as the design, should be.</p>
<p>B) I think about the audience. What will they be doing, thinking, or expecting, and how can I leverage that to aid the design.</p>
<p>iii) I try to develop a story in my head about what the piece is trying to communicate, and think about how to tell the story in an engaging and visual way.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mike Jancart</title>
		<link>http://www.mcwade.com/DesignTalk/2009/12/what-do-you-know-that-you-dont-know-you-know/comment-page-4/#comment-2466</link>
		<dc:creator>Mike Jancart</dc:creator>
		<pubDate>Tue, 12 Jan 2010 16:25:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.mcwade.com/DesignTalk/?p=2702#comment-2466</guid>
		<description>Well, though unconventional these days . . . the first thing I do is pray. Hey, God is the original Creator, and like Hebrew National Hot Dogs say, &quot;We answer to a higher power.&quot; Where you gonna find someone with more answers?

And I have to agree with other post-ers that God has used Before &amp; After many a time to help me with design conundrums!

Thanks guys!</description>
		<content:encoded><![CDATA[<p>Well, though unconventional these days . . . the first thing I do is pray. Hey, God is the original Creator, and like Hebrew National Hot Dogs say, &#8220;We answer to a higher power.&#8221; Where you gonna find someone with more answers?</p>
<p>And I have to agree with other post-ers that God has used Before &#038; After many a time to help me with design conundrums!</p>
<p>Thanks guys!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Bob</title>
		<link>http://www.mcwade.com/DesignTalk/2009/12/what-do-you-know-that-you-dont-know-you-know/comment-page-4/#comment-2454</link>
		<dc:creator>Bob</dc:creator>
		<pubDate>Thu, 07 Jan 2010 20:27:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.mcwade.com/DesignTalk/?p=2702#comment-2454</guid>
		<description>The more you design, the easier it becomes. I guess that is because of what one of my professors called your &quot;power base.&quot; Basically, the more solutions you have been exposed to and executed, the easier new ones are.

I don&#039;t fret too much now. If I don&#039;t have a good idea at first, a good one will usually come later. It is best not to try to force a solution in one sitting, I think.</description>
		<content:encoded><![CDATA[<p>The more you design, the easier it becomes. I guess that is because of what one of my professors called your &#8220;power base.&#8221; Basically, the more solutions you have been exposed to and executed, the easier new ones are.</p>
<p>I don&#8217;t fret too much now. If I don&#8217;t have a good idea at first, a good one will usually come later. It is best not to try to force a solution in one sitting, I think.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Burt Humburg</title>
		<link>http://www.mcwade.com/DesignTalk/2009/12/what-do-you-know-that-you-dont-know-you-know/comment-page-4/#comment-2451</link>
		<dc:creator>Burt Humburg</dc:creator>
		<pubDate>Wed, 06 Jan 2010 13:42:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.mcwade.com/DesignTalk/?p=2702#comment-2451</guid>
		<description>I usually just start and get into it. I have a basic idea of what I&#039;m trying to do, but even if I don&#039;t, I&#039;ll have some idea after surfing the web a little bit for some inspiration. (Flipping through old Before &amp; After issues is good for this too, btw.)

Then, it&#039;s just a matter of following through on the inspiration.</description>
		<content:encoded><![CDATA[<p>I usually just start and get into it. I have a basic idea of what I&#8217;m trying to do, but even if I don&#8217;t, I&#8217;ll have some idea after surfing the web a little bit for some inspiration. (Flipping through old Before &#038; After issues is good for this too, btw.)</p>
<p>Then, it&#8217;s just a matter of following through on the inspiration.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Nancy</title>
		<link>http://www.mcwade.com/DesignTalk/2009/12/what-do-you-know-that-you-dont-know-you-know/comment-page-4/#comment-2441</link>
		<dc:creator>Nancy</dc:creator>
		<pubDate>Mon, 04 Jan 2010 22:43:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.mcwade.com/DesignTalk/?p=2702#comment-2441</guid>
		<description>If it&#039;s a concept I&#039;m unfamiliar with, I either Google or Bing to see how it&#039;s defined by others. Then, I take a look at my binders full of the Before &amp; After mags and think about design and layout. Nex,t I go to my files of tear sheets and collections of stuff I get in the mail. By then I&#039;ve got a starting point, and I&#039;ve found that as I work, new things will pop into my head, and I&#039;m off and running with several treatments to present to clients. I&#039;ve been in this biz for over 10 years, and it works for me!!</description>
		<content:encoded><![CDATA[<p>If it&#8217;s a concept I&#8217;m unfamiliar with, I either Google or Bing to see how it&#8217;s defined by others. Then, I take a look at my binders full of the Before &#038; After mags and think about design and layout. Nex,t I go to my files of tear sheets and collections of stuff I get in the mail. By then I&#8217;ve got a starting point, and I&#8217;ve found that as I work, new things will pop into my head, and I&#8217;m off and running with several treatments to present to clients. I&#8217;ve been in this biz for over 10 years, and it works for me!!</p>
]]></content:encoded>
	</item>
</channel>
</rss>
