Comments on: Does Pepsi’s new logo work?

By: Greg Curtis

Greg Curtis — Thu, 05 May 2011 19:28:08 +0000

I haven’t liked the logo from the minute I laid eyes on it. And speaking of eyes, I don’t see a smile at all. I see an angry, scowling, evil eye. Similar to the old Wise Potato Chips “owl eye.” Not really the positive message I’m sure they were hoping to convey.

By: Alireza

Alireza — Fri, 22 Apr 2011 21:31:23 +0000

I am a lover of Pepsi. It really makes me happy when I drink a Pepsi, but the first time I saw the new logo on a can, I was really surprised. I thought it was not original; I was really confused, but it was true!

I don’t like the new Pepsi logo; it’s really weak, and when I see it I have not a good sense of what I will be drinking. I think Pepsi will not win the game; they should return to the past age and their previous logos. Their last logo was better and stronger than their new logo. That was more PEPSI.

By: Man in the know

Man in the know — Fri, 03 Dec 2010 16:46:00 +0000

It’s a smiley face, guys — it’s technology, it’s the future, it’s Pepsi jumping on the bandwagon on the social networking hype.

By: Is

Is — Sat, 13 Nov 2010 09:17:37 +0000

Now I remember where I saw this logo before: Pepsi-Cola Philippines soda bottle crown top

By: Richard

Richard — Tue, 09 Nov 2010 23:02:31 +0000

Actually, the serrated split bottle cap logo was not introduced until the beginning of 1963, though it was most likely designed sometime in late 1962. The prior logo (the slanted bottle cap with single-dot script logo that was introduced in 1951) was actually used in Pepsi-Cola ads all the way through 1962.

By: Joey Cosi

Joey Cosi — Fri, 10 Sep 2010 02:46:37 +0000

Here’s my two cents about the logo.

From a design point of view, yes, maybe they’ve simplified their logo to the point that it might have lost its original identity. With the trend in creating simple and “web2.0″ style of logos, Pepsi rode the bandwagon and has probably become one of those companies who might have not thought thoroughly in deciding on the new logo.

The Pepsi font, for example, has been changed from bold and all caps to a lowercased thin typeface. In my opinion, they should have retained the old typeface instead of completely changing it.

In a consumer’s point of view, though — and I mean those in the C, D, E classes here in my country — I’ve noticed that they found the new logo “nice,” and it somehow was the reason why they buy the product.

In the end, it’s all about the consumers. Yes, designers and patrons will get turned off, but if it works for the consumers, and they still buy the product, then it wouldn’t really matter for the company if a few people dislike the logo.

By: Joanne

Joanne — Fri, 03 Sep 2010 17:08:27 +0000

When I first saw the new logo, I thought it was a cheap version or something along those lines.

By: ADAM RICHARDS

ADAM RICHARDS — Sun, 22 Aug 2010 20:08:53 +0000

I personally think that Pepsi should go back to their script logo from the 40s/50s, with their new globe design or some variation between the new globe and the traditional globe. The rounded, abc tv logo-style lettering they’re using now has almost no style. I liked the original throwback design with the glowing blue Pepsi script logo . . . but there wasn’t enough contrast. Perhaps having the script in white on a 90- degree angle with a blue background would work nicely.

By: Cameron

Cameron — Fri, 13 Aug 2010 04:06:53 +0000

Let’s e-mail Pepsi and tell them to change the logo back and just beg. Please, we gotta do that! I can’t stand the logo!

By: Jenn

Jenn — Thu, 01 Apr 2010 23:29:32 +0000

My big peeve with the new can design concerns only the round logo. If they were to keep the simplified and modern typeface, but merely use the original circle design, I think it would look much better. I find myself buying Pepsi Throwback (you know, the formula that uses cane/beet sugar instead of corn syrup), just to see the classic logo. What I don’t understand is why they continue to use the old logo for a few of the varieties such as Pepsi One and Cherry Pepsi. So much for consistency.