Comments on: Does Pepsi’s new logo work?

By: Jenn

Jenn — Thu, 01 Apr 2010 23:29:32 +0000

My big peeve with the new can design concerns only the round logo. If they were to keep the simplified and modern typeface, but merely use the original circle design, I think it would look much better. I find myself buying Pepsi Throwback (you know, the formula that uses cane/beet sugar instead of corn syrup), just to see the classic logo. What I don’t understand is why they continue to use the old logo for a few of the varieties such as Pepsi One and Cherry Pepsi. So much for consistency.

By: Geoff Griffiths

Geoff Griffiths — Thu, 01 Apr 2010 10:25:14 +0000

No, far too bland — no dynamism.

By: Ross Johnston

Ross Johnston — Fri, 19 Mar 2010 05:59:06 +0000

Having both a love of design and a love of cola, I find this thread interesting. Quickly, a comment was made above basically stating that we are looking at this from a graphic-design standpoint, and that the average consumer doesn’t recognize or isn’t savvy enough to notice the change. I beg to differ, as any idiot can tell when their favorite product has been re-branded.

A post above by Dirk Dallas in February, 2009, contained a link to a 27-page pdf file explaining the new Pepsi logo. I’ve also read that this new logo “campaign” cost over $1 billion.

When I read the pdf file, I can’t help but laugh at how ridiculous it all is. While it is well put together, explains artistic elements and the history of the Pepsi logo . . . it’s more of a desperate attempt by an ad agency to convince the decision makers at Pepsi to go with their design (the new design) for all of the reasons explained in the document. If in fact the file is legitimate, Pepsi executives are suckers.

Personally, the logo from the 70s and 80s cannot be beat. The recent, limited-time Pepsi Throwback can contained this logo, and it was appealing, even nostalgic . . . bringing back memories for my generation that grew up with the logo. I loved it, and it’s unfortunate that it was a limited-time product.

The redesigned logo of 1989 and the subsequent changes are in my own opinion mistakes, and Pepsi seems to be desperately finding its brand image again, since Coca-Cola nearly lost its lead in the 80s with the entire “New Coke” fiasco.

They’ve confused more people now than ever with both the new billion-dollar logo next to the logo from the 70s and 80s on Pepsi Throwback. I don’t know what is going on at corporate, but someone needs to step down, and the marketing team needs to regroup . . . not to mention find out why they spent over one billion dollars on this, which could’ve been used for something much greater.

By: Karen Azavache

Karen Azavache — Wed, 17 Mar 2010 21:50:58 +0000

thanks for a very nice article.

i do like the new pepsi logo, and i don’t think they are trying to sell me a diet/thin/light/soft soda . . .

the message for me: it’s something that the world needs . . . and it’s calm!!

By: Messala Ciulla

Messala Ciulla — Wed, 27 Jan 2010 07:28:00 +0000

When I first saw the Pepsi new logo I went to Google to see what’s going on, and I ended up here.

I think your article was a very pleasant reading and your analysis pretty good.

I must say that this new logo looks actual for sure, but maybe not like a soft-drink logo. It looks like a cleaning product or something. Maybe the problem that the designer had was to make something fresh but keep the old style. But what I really dislike in this logo is the type; maybe this circle — kinda post-modern ying yang — works with a different kind of sans-serif type. Maybe something that follows the movement created by the white line inside of the circle would set those lines free.

Well, keep it up with your articles.

By: Mus M

Mus M — Sat, 05 Dec 2009 07:21:04 +0000

At first I thought that this logo was only a temporary thing, but now I realize that it’s not, and I wonder, WHY? Surely a corporation like Pepsi has a plan. This logo has been bothering me since I noticed it. It’s almost like it was created for humans who will be drinking it on the moon — designed for astronauts living in a calm, carefree, peaceful world. Definitely not Earth! Does Pepsi know something we don’t? I’m sure they do. So who am I to question a company like Pepsi anyway? It looks ugly to me at this moment in time, but I’m sure that in the very near future, we wouldn’t recognize it any other way!

By: Alia.Z

Alia.Z — Thu, 24 Sep 2009 17:58:22 +0000

I personally like the old Pepsi logo . . . it actually gives the image of soft drinks much more than the new one. Though the concept is really interesting, the message is not clear at all; there’s still something missing . . . I still see the wave but not the smile at all! Therefore, Coca Cola is really cool :-) very clear, simple, eye-catching n still looking modern!

P.S. = very nice article, thank u

By: Matty

Matty — Thu, 03 Sep 2009 18:55:50 +0000

I personally love the original 1930′s design. That would have been a really cool direction to have moved in if they had reused that one and turned the whole typical futuristic fizzy drinks style on its head.

I think it is harsh to say that the new logo does not work, but I do see where some of the opinions are coming from.

By: D Chan

D Chan — Fri, 31 Jul 2009 20:22:51 +0000

The new logo misses the mark. Great analysis and evolution of these two brands. Perhaps take a cue from the circle and make it more playful and 3D-ish like a soda bubble coming out of the round Ps and E. On its own, it doesn’t have enough identity without the brand name.

By: Gui

Gui — Wed, 10 Jun 2009 01:03:04 +0000

The wave in the letter e reminds of the wave form in the past round symbol. But they designed that new symbol with another wave form, truly different.

There should not be any bridge between both styles. If you want to change your logo, please do it for once/entirely/clearly, and do not mix it with little cues from your past logos.