Comments on: Does Pepsi’s new logo work?

By: Messala Ciulla

Messala Ciulla — Wed, 27 Jan 2010 07:28:00 +0000

When I first saw the Pepsi new logo I went to Google to see what’s going on, and I ended up here.

I think your article was a very pleasant reading and your analysis pretty good.

I must say that this new logo looks actual for sure, but maybe not like a soft-drink logo. It looks like a cleaning product or something. Maybe the problem that the designer had was to make something fresh but keep the old style. But what I really dislike in this logo is the type; maybe this circle — kinda post-modern ying yang — works with a different kind of sans-serif type. Maybe something that follows the movement created by the white line inside of the circle would set those lines free.

Well, keep it up with your articles.

By: Mus M

Mus M — Sat, 05 Dec 2009 07:21:04 +0000

At first I thought that this logo was only a temporary thing, but now I realize that it’s not, and I wonder, WHY? Surely a corporation like Pepsi has a plan. This logo has been bothering me since I noticed it. It’s almost like it was created for humans who will be drinking it on the moon — designed for astronauts living in a calm, carefree, peaceful world. Definitely not Earth! Does Pepsi know something we don’t? I’m sure they do. So who am I to question a company like Pepsi anyway? It looks ugly to me at this moment in time, but I’m sure that in the very near future, we wouldn’t recognize it any other way!

By: Alia.Z

Alia.Z — Thu, 24 Sep 2009 17:58:22 +0000

I personally like the old Pepsi logo . . . it actually gives the image of soft drinks much more than the new one. Though the concept is really interesting, the message is not clear at all; there’s still something missing . . . I still see the wave but not the smile at all! Therefore, Coca Cola is really cool :-) very clear, simple, eye-catching n still looking modern!

P.S. = very nice article, thank u

By: Matty

Matty — Thu, 03 Sep 2009 18:55:50 +0000

I personally love the original 1930’s design. That would have been a really cool direction to have moved in if they had reused that one and turned the whole typical futuristic fizzy drinks style on its head.

I think it is harsh to say that the new logo does not work, but I do see where some of the opinions are coming from.

By: D Chan

D Chan — Fri, 31 Jul 2009 20:22:51 +0000

The new logo misses the mark. Great analysis and evolution of these two brands. Perhaps take a cue from the circle and make it more playful and 3D-ish like a soda bubble coming out of the round Ps and E. On its own, it doesn’t have enough identity without the brand name.

By: Gui

Gui — Wed, 10 Jun 2009 01:03:04 +0000

The wave in the letter e reminds of the wave form in the past round symbol. But they designed that new symbol with another wave form, truly different.

There should not be any bridge between both styles. If you want to change your logo, please do it for once/entirely/clearly, and do not mix it with little cues from your past logos.

By: Denise

Denise — Fri, 08 May 2009 20:18:08 +0000

I don’t like the new Pepsi logo, either. It makes me feel like I’m buying “diet” or a “zero-calorie” brand when I’m not.

aka: It’s missing something.

By: Lauren

Lauren — Mon, 23 Feb 2009 20:07:38 +0000

I wish there was more of a connection between the circle and the text. What used to be one logo now seems like two. The curve in the letter E ads a bit of personality, to make it not just a word typed out in a new font, but it doesn’t do much as far as tying the two elements together. Maybe the new campaign was rushed? It still needs work.

By: Gilbert

Gilbert — Mon, 23 Feb 2009 19:27:49 +0000

I think the coca cola looks really cool, i think it’s better than pepsi, i also too like pepsi new logos. Pepsi’s logo looks more sophisticated now.

By: I love Saturdays! | eightsixty9 design studio

I love Saturdays! | eightsixty9 design studio — Sun, 22 Feb 2009 03:14:28 +0000

[...] a great article on the new horrific (IMHO) Pepsi [...]