Comments on: Old Pepsi, new Pepsi

By: Bud Wood

Bud Wood — Thu, 17 Sep 2009 21:57:00 +0000

Probably Pepsi had to do something to differentiate their original logo from a political “Elect Me” button. Also, the newer logo has some action in it that the old logo lacked.

That said, a logo is more of an identifying mark and when used as much as Pepsi (etc.) will use the logo, it will have ample exposure to provide identification.

By: chris

chris — Sat, 22 Aug 2009 05:59:22 +0000

Love the type face and simplicity. Its refreshing to see simplicity and even more refreshing to promote it on such a brand. I do agree with others that the circular logo itself is pretty odd and bland. Keeping some sort of shading and losing the outline would really work well on such an uncluttered product and separate it from an “airline” feel. Just my 2 cents worth.

By: Carrie

Carrie — Fri, 22 May 2009 01:45:27 +0000

Love the new look. The old brand is heavy, industrial and does not say “diet” in any way, shape or form. The new logo is fresh, hip, airy and fun, yet still recognizable as Pepsi.

By: Lisa Hansen

Lisa Hansen — Fri, 08 May 2009 22:59:37 +0000

Both look flat! Not a good look for a refreshing drink.

By: Holly

Holly — Wed, 29 Apr 2009 14:45:33 +0000

When I first tripped across it in the store I got a bit confused… where was my diet Pepsi? It’s pretty drastically different. I know a lot of brands might change over slowly, element by element. They just sprung it on us bam.

I like the new look; sure it’s nice, it’s fresh. But seriously, to spend $3 billion over the next three years in these tough economic times just to “update a look?” That really makes me feel kind of ill. What a total waste. Look? good. Timing? bad.

By: Marcee

Marcee — Wed, 11 Feb 2009 02:36:49 +0000

Frankly, I can’t stand this new logo. Why mess with a good thing? Notice Coke isn’t reinventing themselves, they are keeping their traditional look and losing the shadows and faux wetness, as I like to call it, but yet they are staying true to their brand and remain recognizable throughout the world. And Mountain Dew’s logo? TRY AGAIN. Same with the Sierra Mist, oh my that just makes me think of camping…and trust me, that’s not a good thing!

By: Miyna

Miyna — Tue, 10 Feb 2009 23:41:59 +0000

I can’t express how much I dislike this new logo and typeface.

It is utterly sans élan. It is dull, lifeless and devoid of feeling. I don’t see the ’smile’ there, except perhaps if I squint, and tilt my head slightly, and I shouldn’t have to.

It feels colorless and bland, and doesn’t convey any of the youth and playfulness that the Pepsi brand has always championed.

I’m also not a fan of the huge, bright yellow billboards and signs I’ve been seeing. Primary colors, sure, I get it. But I don’t want it. It’s insulting to the eye, frankly, and I feel a little annoyed every time I see them. They’re not sunny and bright, they’re irritating. The whole fiasco reminds me of an episode of Queer Eye, wherein the guy and his new wife decorated their home in black leather and chrome (or steel) because they thought it was “modern”. Unfortunately, it turned out to be harsh, barren and hollow – and somewhat disturbing. I feel the same way about this.

My impression of the entire campaign is that some kid just got out of school and landed his dream job because his uncle recommended him. I don’t see what the artist/designer was going for at all.

I only see flat, lifeless lack of energy on a bright yellow poster.

PepsiCo, please, try again.

By: Pamela Bruner

Pamela Bruner — Mon, 09 Feb 2009 13:14:52 +0000

I saw the Pepsi logo when we were preparing for Inauguration week and I felt that they were creating their own interpretation of President Obama’s logo because of the similarity. I thought they created this logo temporarily to honor the President.

By: Lizzy

Lizzy — Fri, 06 Feb 2009 22:40:58 +0000

First reaction is that the new symbol looks nautical and is reminiscent of a sail on a boat. I guess that’s fine if you are Pepsi drinking sailor.

I think its great to use a fresh, mod typeface but its a bit spindly and too weak to call attention to its product.

The swoosh in the E irks me because it recalls the old symbol, if you are going to create a new brand for your product leave the defining characteristics such as the swoosh behind. Plus no one is going to think that is a smile.

The old application fuses symbol and type together to communicate the brand. However, the type in the old logo completely dominates the symbol. The roles should have been reversed. Visually there is no relationship between the symbol and the type in the new logo but they did shift the hierarchy (bravo to them but its not good enough).

How about that pesky zero on the packaging? It is a nice shape but its a total hot spot and my eye is drawn there every time.

The upside….the new design has taken the loud and gaudy Pepsi to simple and sophisticated but it is on the verge of clinical and no one wants that when drinking a soda.

By: Diane Hokans

Diane Hokans — Fri, 06 Feb 2009 17:20:51 +0000

In reading Uno’s post, it comes to mind that perhaps the logo was overworked — excellent technically, but lacking in the ’sizzle’.